Moderated discussion on the importance of authenticity in advertising when trying to reach a transgender audience.
Time: 11:45 AM – 12:15 pm
Critical to the success of any campaign is having its target represented throughout the creative process. This is never more true than when addressing consumers from often overlooked communities. See how it looks when done right.
https://www.eventbrite.com/e/the-3-minicon-dc-tickets-55938908782